Essays on AI, social commerce, and the data brands aren't reading.https://sohunsanka.com/en-ushttps://sohunsanka.com/writing/why-doesnt-my-instagram-content-work-on-tiktok/https://sohunsanka.com/writing/why-doesnt-my-instagram-content-work-on-tiktok/Instagram content tiktok repost fails because the platforms reward opposite things. I explain why polished aesthetics lose to raw authenticity.Sat, 04 Jul 2026 00:00:00 GMTtiktok-shopsocial-commercecontenthttps://sohunsanka.com/writing/why-do-my-best-tiktok-shop-creators-leave-for-competitors/https://sohunsanka.com/writing/why-do-my-best-tiktok-shop-creators-leave-for-competitors/Learn why top TikTok Shop affiliates leave for competitors and how founder involvement, community building, and tiered commissions improve creator retention.Mon, 29 Jun 2026 00:00:00 GMTtiktok-shopaffiliatescreatorshttps://sohunsanka.com/writing/what-products-work-best-on-tiktok-shop/https://sohunsanka.com/writing/what-products-work-best-on-tiktok-shop/I explain why high-margin SKUs beat bestsellers on TikTok Shop. Learn the margin math most brands ignore when selecting products to launch.Wed, 24 Jun 2026 00:00:00 GMTtiktok-shopsocial-commercehttps://sohunsanka.com/writing/what-incentives-actually-work-to-get-tiktok-shop-affiliates-to-respond/https://sohunsanka.com/writing/what-incentives-actually-work-to-get-tiktok-shop-affiliates-to-respond/Discover which TikTok Shop affiliate outreach incentives drive responses. Contest invitations with flat fees beat sample-only offers for cold start brands.Fri, 19 Jun 2026 00:00:00 GMTtiktok-shopaffiliateshttps://sohunsanka.com/writing/should-i-hire-in-house-for-tiktok-shop-or-use-an-agency/https://sohunsanka.com/writing/should-i-hire-in-house-for-tiktok-shop-or-use-an-agency/I share his framework for deciding between TikTok Shop agency vs in-house hiring, plus the exact questions to ask before signing any contract.Sun, 14 Jun 2026 00:00:00 GMTtiktok-shophiringagencyhttps://sohunsanka.com/writing/how-long-does-it-take-to-see-results-on-tiktok-shop/https://sohunsanka.com/writing/how-long-does-it-take-to-see-results-on-tiktok-shop/I explain the TikTok Shop timeline results most brands experience: 90 days of struggle, then exponential growth if you persist through day 120.Tue, 09 Jun 2026 00:00:00 GMTtiktok-shopplaybookhttps://sohunsanka.com/writing/how-do-i-get-tiktok-shop-creators-to-post-more-than-once/https://sohunsanka.com/writing/how-do-i-get-tiktok-shop-creators-to-post-more-than-once/Learn how to maximize TikTok Shop creator post rate through contests, gamification, and tiered incentives that turn one-time affiliates into repeat posters.Thu, 04 Jun 2026 00:00:00 GMTtiktok-shopcreatorscontenthttps://sohunsanka.com/writing/how-do-i-choose-a-tiktok-shop-agency/https://sohunsanka.com/writing/how-do-i-choose-a-tiktok-shop-agency/Learn how to choose a TikTok Shop agency with my framework: interview the AM, verify differentiators, and check thought leadership before signing.Sat, 30 May 2026 00:00:00 GMTtiktok-shopagencyhttps://sohunsanka.com/writing/does-tiktok-shop-help-my-amazon-sales/https://sohunsanka.com/writing/does-tiktok-shop-help-my-amazon-sales/Learn how the TikTok Shop Amazon halo effect drives branded search spikes and omnichannel growth, with real data from my agency experience.Mon, 25 May 2026 00:00:00 GMTtiktok-shopsocial-commercehttps://sohunsanka.com/writing/does-follower-count-matter-on-tiktok-shop/https://sohunsanka.com/writing/does-follower-count-matter-on-tiktok-shop/TikTok shop follower count importance is often overstated. I explain why content quality and post volume beat creator following for driving sales.Wed, 20 May 2026 00:00:00 GMTtiktok-shopcreatorshttps://sohunsanka.com/writing/tiktok-shop-data-nobody-reads/https://sohunsanka.com/writing/tiktok-shop-data-nobody-reads/Brands past $10M on TikTok Shop hit the same wall, and the signal to fix it is already in their ecosystem. Nobody's reading it.Fri, 15 May 2026 00:00:00 GMTtiktok-shopsocial-commercedatahttps://sohunsanka.com/writing/brand-agency-software/https://sohunsanka.com/writing/brand-agency-software/Three vantage points on the same problem. What each one teaches you, and what each one hides.Sun, 10 May 2026 00:00:00 GMToperatorconsultingcareer